As a realtor, it’s important to stay on top of the latest marketing trends to ensure that our business stays competitive. One trend that is on the rise and is expected to continue to grow in popularity in 2023 is the use of Instagram Reels.
For those who may not be familiar, Instagram Reels is a feature that allows users to create 15 to 90 -second videos with music and other special effects. These videos can be shared in the Reels section of the Instagram app, as well as in the main feed and in Stories.
So, why should realtors be creating Instagram Reels in 2023? Here are a few reasons:
- Increased visibility: Instagram Reels allows you to reach a wider audience by appearing in the Reels section of the app, in addition to the main feed and Stories. This means more people will see your content and potentially become interested in your listings.
- Increased engagement: Instagram Reels is a highly engaging format, with users more likely to watch and interact with videos than with other types of content. By creating Reels, you’ll be able to connect with your audience on a deeper level and build relationships with potential clients.
- Increased credibility: Instagram Reels allows you to showcase your listings in a dynamic and engaging way, highlighting the features and benefits of each property. By creating professional, high-quality Reels, you’ll be able to establish yourself as a credible and trustworthy realtor in the eyes of your audience.
So, there you have it, some of the reasons why creating Instagram Reels should be a focus for realtors in 2023. By leveraging this feature, you’ll be able to reach a wider audience, increase engagement and build credibility.
Need help creating Reels? We have you covered! Check out our Reeltor Membership where we are creating Reels for Realtors.
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